Polishing spiral bristles. Whitens. Enamel safe. Colgate 360 Degree Enamel Health Whitening is designed with polishing spiral bristles that help whiten by removing surface stains. Polishing cups hold toothpaste as you brush and the unique cheek and tongue cleaner removes more bacteria than brushing teeth alone with an ordinary flat-trim toothbrush. Cleans: teeth; cheeks; tongue; gums. Save Water: www.colgate.com/savewater. Questions? 1-800-468-6502; www.colgate360.com. Made in Switzerland.