Lasts 24 hours! Nourishes and heals dry skin for silky softness. The best moisturizer from the Jergens brand. Jergens Ultra Healing Intense Moisture Therapy heals & protects your skin from dryness even in the harshest winter weather. The Jergens brand's best moisturizer, Ultra Healing Intense Moisture Therapy penetrates deep beneath your skin's surface, locking in rich moisture for effective 24-hour hydration. This exceptional formula features a special blend of rich emollients and healing ingredients that protects all of you from dryness associated with cold, wintry weather. It's gentle enough to use on your face and powerful enough to heal and soften all your roughest parts, including hands, elbows and feet. With Daily Use, Jergens Ultra Healing Intense Moisture Therapy: Immediately: Nurtures skin to leave it feeling soft and silky smooth; Absorbs quickly; Provides 24-hour hydration; Resists dryness caused by hand washing; Great for all your moisturizing needs. With Continued Use: Makes skin look healthier and feel softer; Helps prevent the return of dry skin by locking in moisture.