31 loads (Contains 31 loads as measured to line 2 on scoop). The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment. Concentrated: Use one third less. New and Improved: Now concentrated with even more stain-fighting power packed into a smaller box, so you can use one third less. Helps keep whites White and colors bright. Style is an option. Clean is not. Safe for septic tanks. Contains no phosphate. The makers of Tide do not manufacture any private label detergents.