Naturally baked. Naturally flavored. Smart choices made easy. When choosing a potato crisp, Baked! Lay's brand Potato Crisps are a smart choice because each serving has 0 grams trans fat, 0.5 grams saturated fat and 3 grams of fat. Combining a nutritious diet with exercise can help maintain a healthy lifestyle. Indulge sensibly with Baked! Lay's Brand Potato Crisps.